Things we have accomplished in the last few days:
1) Changing our logo at the eleventh hour- (take a look at the sidebar and let us know what you think)
2) Listening to the Slumdog Millionaire soundtrack 127 times, complete with spontaneous attempts at Bollywood dance moves (more about that later)
3) Our first press check
That's right everyone, we had our first press check. And let me just tell you, press checks are a pretty big deal. As a designer, it's the moment where you think to yourself, "Man, this might actually work," or where you start thinking, "Ooooooh, shizzzzzzz......" Lucky for us, I think this press check was more like the former.
So here's the breakdown of a press check:
First of all, when you walk into a press, it's kind of like a time warp. Or an introduction into an all-robot society. Here's a picture of our press. Looks like it's out of the fifties, huh?
This big machine is a four-color press which means that every color you see printed is created with only four colors- cyan, magenta, yellow and black. Remembered when you learned in kindergarten that red and blue makes green? Turns out, that's true. During the press check, you look at samples of your product and you make sure that all the colors have the right mix, so you end up with something that looks good (when I first got there, our cards had a pink hue but once we adjusted the colors, they looked great).
Everything is printed on giant parent sheets that are then cut down into the smaller individual pieces. Above is the parent sheet of some of our cards, gift tags and business cards. I know it's a small sneak peak and it actually doesn't even show the final finished product, but hey, never undervalue the benefit of a little suspense, people.
We have another press check today AND another (even better) sneak peek coming later tonight or tomorrow morning that we are really excited about. Let's just say that when we picked these items up, we just kept saying to each other, "I would buy this!" And it was the best thing that ever happened to us.
Hand Lettered Love #234
3 days ago